Bic Cristal

Launched in 1950 by the visionary Marcel Bich, the Bic Cristal revolutionized writing globally. With its iconic, transparent, and hexagonal design, inspired by traditional wooden pencils, it democratized access to writing. Its mass production combined with high reliability made it the best-selling industrial design object in history, earning a permanent place in the collection of the Museum of Modern Art (MoMA) in New York.